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LEARN MORE ABOUT THE SPECTACULAR HACKING TARGETING OUR BRAND BY THE CNS COLLECTIVE
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      It started out as just an idea in an internal memo: "Create a product that rewards without letting up."
An innocuous phrase scribbled by Sofia Petronelle after the CNS hack. But this line gave birth to one of the brand's most controversial projects: OSPUZE CANDY.
OSPUZE CANDY isn't a candy. It's a neuroglycemic experience, a capsule calibrated to simultaneously stimulate dopamine and discipline. Each candy contains a micro-dose of OSPUZINE, the same bioactive stimulant that powers the brand's drinks, but coated with slow-release sugar and flavors designed to last. An energy that doesn't hit—it seeps in.
For Sofia Petronelle, this project was intended to symbolize a new era of conscious performance: an "affective," almost sentimental energy. She often said that "sugar is the only drug we give children without guilt"—so why not make it a vehicle for ambition?
The launch of OSPUZE CANDY in 2032 radically changed the brand's image. The company, previously associated with rigidity and athletic dominance, suddenly began to speak of pleasure, reward, and comfort. A gentle, almost suspicious transformation.
The packaging is pastel, almost tender. But the tagline remains true to the Petronelle ethos: "Taste the Focus."
Nothing is left to chance. The colors, inspired by CNS protocols, are calibrated to evoke serenity without slowing perception. Each OSPUZE candy is numbered, scannable, and linked to a performance database that measures frequency and duration of use. Comfort is quantified. Sweetness is measured.
In the digital world of THE FINALS, a signature is more than a name. It is a contract, a commitment, a mark of allegiance. This is the philosophy behind the OSPUZE INKED DEAL.
The OSPUZE INKED DEAL is not just a cosmetic item; it is a digital pact between the contestant and the OSPUZE corporation, personally validated by the signature of its CEO, Sofia Petronelle. This initiative transforms the act of sponsorship into a deeply integrated corporate experience.
When a contestant acquires the INKED DEAL, they are not just equipping a new look. They are formally entering the OSPUZE ecosystem. This contract materializes as a stylish, high-tech arm tattoo that glows with the brand's iconic yellow. It symbolizes a commitment to performance, excellence, and the values championed by Sofia Petronelle.
This initiative revolutionizes the player-sponsor relationship. It's a system of mutual benefit: contestants display their loyalty and gain access to exclusive content, performance bonuses, and a privileged status within the community, while OSPUZE secures brand ambassadors who embody its ethos directly within the arena.
Sofia Petronelle's signature on every contract is a powerful symbol. It signifies that every participant is personally recognized by the highest level of the corporation, turning a massive global competition into a network of individual commitments. The INKED DEAL is the ultimate fusion of performance art and corporate loyalty.
CEO of OSPUZE — Redefining Performance, Redefining Culture
In a world where performance has become a universal value, Sofia Petronelle stands out as an emblematic figure of modern leadership. Born and trained in Argentina, she embodies this generation of leaders who don't just lead: they redefine market standards. Today, at the helm of OSPUZE, an international energy drink brand, Sofia Petronelle embodies the high standards, innovation, and rigor that have propelled the company to become a major player in the extreme performance sector.
Under her leadership, OSPUZE built its empire on a simple and straightforward principle: “Pop, Pour, Perform.” This three-part philosophy has become more than a slogan—it's a corporate philosophy. Every product, every launch, every partnership reflects this logic of immediate action and measurable results. Petronelle has successfully transformed OSPUZE into a symbol of undiluted success, where performance is non-negotiable, but institutionalized.
Sofia Petronelle's signature is not an administrative formality: it's a strategic validation. At OSPUZE, every major acquisition, including the OSPUZE INKED DEAL digital contract, requires her personal signature. This symbolic act establishes a direct contractual link between the brand and its partners, transforming each commitment into a seal of legitimacy.